Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing.
LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.
As a Campaign Manager you will be responsible for the day-to-day execution, analysis, and optimization of our mobile advertising campaigns. This role requires a strong analytical mindset and a data-driven approach to maximize campaign efficiency, test new ad formats, and efficiently allocate budgets across multiple global networks.
Analyze advertising campaign data daily using Google Looker, Excel, and our internal platform to identify performance trends and optimization opportunities.
Use performance data to make informed, tactical decisions regarding budget allocation to maximize ROI and scale acquisition efforts.
Collaborate closely with the broader growth team to develop, test, and optimize campaign strategies, structures, and creative assets.
Monitor and analyze competitive data and mobile market trends to identify new industry opportunities and creative hooks.
Partner with the team to test emerging ad formats and placements, isolating the variations that yield the highest conversion and user quality.
Generate regular performance reports and action-oriented insights to present progress and recommendations to team stakeholders.
Troubleshoot tracking, performance fluctuations, and delivery issues to maintain high campaign health and key performance metrics.
Open to recent graduates from Economics, Analytics, Math/Statistics backgrounds.
Advanced analytical skills with extensive hands-on experience in Excel or Google Sheets for data manipulation and performance analysis.
Professional fluency in English, with excellent verbal and written communication skills to collaborate with a global, distributed team.
Natural curiosity and a proactive mindset, with an eagerness to stay ahead of mobile ad tech trends and algorithmic shifts.
Strong problem-solving abilities and an unstoppable "can-do" attitude when navigating campaign delivery challenges.
High level of reliability, accountability, and attention to detail when managing budgets and configuration settings.
Experience managing and optimizing digital or mobile advertising campaigns is a great nice-to-have (experience with CPM, CPI, and CPL models is highly valued).
Strong working knowledge of major digital advertising platforms, with experience in one or more of the following: Meta Ads Manager, TikTok Ads Manager, Snap Ads, X (Twitter) Ads, Reddit Ads, or native platforms like Taboola are great nice-to-haves.
Full-time, Permanent position: A stable, long-term employment offer with a salary that depends directly on your actual experience and knowledge.
Hybrid Work Model: A flexible, modern work arrangement based out of our collaborative office space in Imola (BO).
International Environment: The opportunity to work closely with Mistplay’s global teams, accelerating your professional growth in the fast-paced mobile gaming and ad tech industry.