Content Writer

Who You are?

We are looking for a skilled content writer who will be responsible for overseeing the creation, curation, and strategic management of content across various platforms to engage target audiences, drive brand awareness, and support marketing initiatives. This role involves content planning, development, and optimization to ensure consistency in tone, style, and messaging that aligns with the brand’s voice and business goals.

Who are We?

MAF is a leading company in digital advertising, designing the ultimate solutions to address the needs of advertisers and publishers in the industry of Performance App Marketing. We have been awarded 6th and 3rd global on Appsflyer Performance Index, and TOP10 (Italy) and TOP 100 (Europe) for best growing startups by the Financial Times.

What will you do?

Content Creation and Management:

– Oversee the creation of high-quality, engaging, and SEO-friendly content
– Plan and manage the content calendar, selecting topics that align with business goals and audience interests.

– Collaborate with writers, designers, videographers, and other content creators to produce diverse content.

– Add and create graphics to complement articles and enhance their impact.

– Edit, proofread, and ensure all content meets quality standards and brand guidelines.

Collaboration and Communication:

– Work closely with marketing, sales, product, and other departments to align content with overall business strategies.

– Coordinate with external agencies, freelancers, and partners for content production and promotion.

– Communicate content plans, updates, and performance to stakeholders effectively.

Content Maintenance and Improvement:

– Regularly update and refresh existing content to ensure accuracy and relevance.

– Identify opportunities to repurpose content for different platforms and formats.

– Stay updated with industry trends, tools, and best practices to continually enhance content quality and effectiveness.

What will you need?

• Proven experience as a Content Writer or similar role.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and content optimization techniques.
• Creative mindset with the ability to generate fresh ideas and approaches.
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a team environment.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Previous experience in the mobile industry is a plus.

We offer a permanent contract. Salary will depend on actual experience and skills.

What does it mean working in MAF?

• You can work at home or in our office and experience living in Italy (and the food! 🍕)
• You will work with a team of multi-national professionals in one of the best digital marketing Scale-up company
• You can improve your personal skills: we give you a budget for training courses or events, you have the opportunity to choose your professional and personal growth in our team!
• We celebrated our company with team building days – brainstorming and relaxing!