Who are we?

MAF is an ad tech company providing solutions for various needs in performance-based app marketing. Ranked 3rd in the US and 6th globally by Appsflyer, one of the world’s largest mobile attribution platforms. Additionally, MAF has been recognized by the Financial Times as a Top 10 Best Growth Venture in Italy and Top 100 in the EU.

Who are you?

As a Marketing Specialist at MAF, you will play a key role in content creation, product localization, and PR activities to enhance brand recognition and expand our influence in the market. You will be responsible for executing marketing strategies, strengthening relationships with users and partners, and driving engagement through localized campaigns.

What you will do:

• Planning and creating case studies, industry reports, and other marketing content
• Product localization for the Japanese market (UI/UX optimization, copywriting, and adaptation)
• PR activities, including press releases, media relations, and participation in industry events
• Managing marketing initiatives through social media and websites
• Collaborating with internal teams (Sales, Development, Product Managers) to develop new marketing strategies
• Data analysis and market research to refine marketing strategies for the Japanese market
• Attending industry events (advertising & gaming) and preparing reports

Nice to have:

• Business-level English proficiency
• Experience in B2B marketing
• Strong content marketing skills (writing blogs, reports, case studies)
• Knowledge of digital advertising (CPM, CPI, CPL)
• Social media marketing experience
• Data analysis and market research skills
• Experience in product localization and translation

Required Mindset

• Data-driven decision-making and strong communication skills
• Creative problem-solving abilities
• Growth mindset with a proactive approach
• Passion for keeping up with industry trends and best practices
• Adaptability to work in an international environment

Employment Type: Full-time

What does it mean working at MAF?

• Remote work options
• International team environment, providing global business perspectives
• Growth opportunities, including budget support for training and events
• Training opportunities at the Italian headquarters
• Team-building activities, including brainstorming and relaxation events